Laugh with Majah Hype, wake up with Nikki Glaser, cook with Snooki, and get animated with JoJo.
Viacom Digital Studios (VDS) delivers premium digital content that transports digital-native talent from BET, Comedy Central, MTV, and Nickelodeon to the social and mobile platforms where fans are watching. The content is new, but the spirit is the same as Viacom content across all channels: creating and curating youth culture.
“In the last two years, we’ve more than tripled our video consumption in digital.”
Since VDS launched earlier this year, it’s become a destination for digital stars. It gives creators the opportunity to take creative risks with the resources, reach, and scale of an seasoned content company. Plus, VDS’ relationships with social media platforms and a distribution footprint of more than 850 million fans, followers, and subscribers means their work is experienced by a global network of fans.
The digital studio is a lynchpin in Viacom CEO Bob Bakish’s revitalization plan, as we expand our core television business across platforms built for the next generation of fans. Its growing team of experts in everything from production to business strategy to analytics is a nimble team that centralizes our digital content efforts.
The investment in storytelling has paid off quickly; VDS’ slate of original, short-form programming led to an increase in social video views and watch time of more than 100% year-over-year. Meanwhile, the acquisition of VidCon and AwesomenessTV this year strengthens our connections to fans and influencers, bolsters our brand partnership offerings, and ensures that we’re at the center of the innovations that will shape the future of online video.
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