MTV Networks is the first media company to embrace and develop its own virtual worlds. The platforms seamlessly combine television and 3D virtual communities into one integrated 4D system that allows our audience to walk through the television screen and participate in a fully engaging experience. The first virtual world launched in September 2006, Virtual Laguna Beach (VLB), has helped define the next generation of media and advertising models, earning acclaim in the industry and media for creating an experience where viewers can live out the stories they see on-air.

Virtual Laguna Beach is an immersive environment that not only reflects, but parallels the world viewers see on the successful MTV series, Laguna Beach. MTV has also launched the virtual online community, Virtual Hills, replicating the Hollywood life seen on the series The Hills, and Virtual Pimp My Ride, replicating the Southern California car culture of Van Nuyes seen in the popular series Pimp My Ride. Other virtual worlds under development for 2007 include a global music-based experience that unites music lovers worldwide.