MTV Tr3́s is capturing the attention of one of the most influential demographics in the United States. Latino culture is brought to life on MTV Tr3́s through customized MTV music franchises, news documentaries and lifestyle series including MiTRL, Sucker Free Latino, Quiero Mis Quinces and Pimpeando, which genuinely reflect the culture, trends and icons of young bicultural U.S. Latinos. The brand features bilingual VJs, plus artists that range from popular Latin American singers like Juanes and Paulina Rubio, to English-dominant artists including Mariah Carey.

Our audience can also participate in the shaping of MTV Tr3́s by joining the Faces of MTV Tr3́s. Viewers can share their opinions on what’s important to them and what they’d like to see on TV and online as the brand continues to develop. In addition, MTV Tr3́s is responding to the alarming rate at which Latinos are dropping out of high school with the multiplatform campaign, VOCES. This initiative empowers young Latinos to improve their communities as they improve their own lives through education.