Tr3s: MTV, Música y Más, owned and operated by MTV Networks International (MTVNI), embraces the trilogy of cultures that represents Latino life – Latin American plus American equals US Latino - through original productions, key acquisitions, and content from MTV Networks’ portfolio of entertainment brands. Tr3s embraces the key lifestyle aspects of Latino identity -- milestones, making it and music -- through a stellar programming line-up that includes The George Lopez Show, Mis Videos Locos with Paul Rodriguez, Juegos Prohibidos, Lucha Libre USA: Masked Warriors, Quiero Mis Quinces, ReMexa, and Casados con Hijos, among other shows.
Social responsibility will continue to play a key role on the rebranded network through its initiative “Agentes de Cambio”, which tackles issues that affect Latinos today. The network also taps into the growing number of Latinos that are digitally connected through www.tr3s.com.