From music to fashion, politics to lifestyles and sports to trends, only MTV offers fresh, honest and innovative content across linear and on-demand screens. Music is at the heart of MTV providing its audience with “musical television” for the way they live today, continually breaking new ground by delivering more ways to experience music than ever before. With popular hit programming like Laguna Beach, Two-A-Days and Real World, MTV connects with its audience by delivering cutting-edge music and topical, real-life situations.

But it’s not just MTV’s on-air programming that appeals to its savvy audience. MTV.com is creating its own unique content, such as Laguna Beach III Live After Party, which generated more than a half a million streams in the first 20 minutes, and by offering nearly 200 pieces of content to support the release of Jay Z’s latest album, Kingdom Come.

MTV is committed to developing original short-form content, while micro-developing platform-specific shows. In fact, 2006 led the way for Sway’s Hip Hop Owner’s Manual for mobile and The Stew Channel with 10 short-form series greenlit for MTV.com. With the acquisition of Harmonix, the maker of the top-selling Guitar Hero game, MTV enables its audience to further immerse themselves in the world of music. MTV also announced plans to launch Verticals Web Properties in 2007, allowing for deeper exploration into social areas of interest. MTV continues to strengthen the size and diversity of its audiences with the launches of MTV Tr3s, dedicated to the American Latino youth audience.