Launched in 1979, Nickelodeon has grown to become the most-watched television network by kids in the United States, and basic cable's #1 network overall. Nickelodeon’s “kids first” philosophy is the key element to its business successes, which in addition to television now include feature films, consumer products, records, online, recreation and publishing. Nick Jr. is a specially designed programming block on Nickelodeon, dedicated to preschoolers, 2–5. Nick Jr.’s Emmy, Peabody and Parents’ Choice Award–winning programs are curriculum-based, fun and commercial-free. On Nick Jr., kids play to learn with innovative, original shows created just for them.

Through Nick.com and NickJr.com, Nickelodeon connects kids to each other and to an engaging assortment of information, games, activities and more. As the #1 website for parents with young children, NickJr.com enables families to tap into the power of the brand’s characters, discover do-together activities and access parenting tips. Nick’s broadband channel, TurboNick, gives kids a place where they can view their favorite Nickelodeon content, mash it up, play games, make playlists and become programmers in their own right.