Tr3s is a contemporary entertainment destination for bilingual/bicultural young adult Hispanics, reaching 6.7 million Hispanic TV Households (47.6% of US Hispanic Total TV HH) and 34.3 million Total TV households. The network offers an engaging programming slate of original productions, key acquisitions and content from Viacom’s portfolio of entertainment brands, spanning novelas, realities, competition, entertainment news and documentaries. Tr3s also empowers its audience to think-socially through the brand’s “Agentes de Cambio” initiative, which encourages young Hispanics to create change in their communities through innovative solutions that address their health and social issues. In addition, the brand taps into the growing number of digitally connected Hispanic consumers and marketers across multiple platforms including www.TR3S.com, Tr3s Blogamole Network and Insight Tr3s.