BET Networks, a top 20 cable network for Adults 18-49 is the nation's leading provider of diverse entertainment, music, news and public affairs television programming for the African-American audience and people who love black culture. The primary BET channel reaches more than 104 million households and can be seen in the U.S., Canada, the Caribbean, the U.K. and sub-Saharan Africa. BET is the leading African-American consumer brand with a diverse group of business extensions: BET.com, the leading TV site for African-Americans; CENTRIC, a 24-hour entertainment network targeting the sophisticated, soulful African-American audience; BET Digital Networks - BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Event Productions, a full-scale event management and production company with festivals and live events spanning the globe; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the U.K. and oversees the extension of BET network programming for global distribution.
BET Neworks inspires and gets into action with its audiences to make a difference in their lives and communities with a broad and impactful pro-social agenda. BET Networks' pro-social initiatives help raise awareness about a variety of issues including education, AIDS and obesity and shed light on the legendary contributions African Americans have made and continue to make to this world. Programs include BET Goes Pink, Rap-It-Up, BE HEARD, Next Level and A Healthy BET.
Launched in 2008 with a mission to build a global footprint for the BET Networks brand, BET International is a 24-hour branded network offering content in more than 54 countries throughout the U.K., Middle East & Africa. Additionally, BET International licenses BET content to television broadcasters on multiple platforms throughout the world - all to serve consumers of black culture globally.
CENTRIC is a 24-hour music and entertainment channel that reflects the lifestyle and sophistication of today's African-American and multicultural viewer. As "music is its DNA," its compelling music fuses Soul, R&B, Neo-Soul, Hip Hop, Reggae, Gospel, Jazz, Old School, New School and everything in between with musical icons and today's hottest artists. It is a unique mix of music, culture and lifestyle programming that embodies the lives, tastes and aspirations of the CENTRIC viewer.