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SIR Getting With the Program.pdf
This study explores how audiences discover, watch and become fans of TV shows. The findings reveal that the proliferation of devices and sources is having a positive impact on viewership and fandom.
VMN's "Getting With the Program"9/11/2014
VMN TV Everywhere.pdf
This study, which explores consumers' experiences around TV Everywhere (TVE) apps and sites, reveals an increase in overall TV viewing among TV Everywhere users, as well as greater customer loyalty towards pay TV providers that offer TV Everywhere services.
Viacom's "TV Here, There, (Not Quite) Everywhere"5/22/2014
VIMN's MTV Knowing Youth 2020 Vision.pdf
What do Millennials think the world will be like in 2020? This was the driving question of the Viacom International Media Networks “MTV Knowing Youth: 2020 Vision” study.
Yes4/25/20143/21/2014 International Media Networks' "MTV Knowing Youth: 2020 Vision"3/21/2014
Scratch’s Millennial Disruption Index.aspx
3/11/2014Scratch’s Millennial Disruption Index
This three-year study decodes the industries most ripe for disruption at the hands of millennials. According to the results, the financial services industry is struggling to engage and inspire millennials.
TV S.M.A.R.T. provides a deep understanding of how and why TV viewing is changing around the world, and what advancements in distribution mean for how viewers engage with and consume content. The study also identifies the emotional and functional benefits that viewers gain through different screens and access points.
Yes4/25/20143/3/2014 International Media Networks' "TV S.M.A.R.T."3/3/2014
MTV Tr3s 2014 Hispanic Adult Millennial study.aspx
This Tr3s study explores questions like, What are Millennials into right now? How do perceptions of what’s cool differ between Hispanic and non-Hispanic young people? And has what’s cool changed from last year?
Yes3/13/20142/26/2014 Tr3s 2014 Hispanic Adult Millennial study2/26/2014
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