Inspiration INSPIRATION
 
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​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​CONSUMER INSIGHTS 

Each issue of Viacom Media Networks' Consumer Insights newsletter highlights two pieces of research from across its diverse portfolio of brands.  Viacom puts an enormous amount of thought and energy into understanding its fans, and those consumer insights fuel creative inspiration and reinvention across the company.  

 

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6/18/2017No
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6/18/2017No
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6/18/2017No
 VMN Consumer Insights NOVDEC.pdfViacom’s “Getting with the Program: TV’s Funnels, Paths and Hurdles”; VIMN’s “Knowing Youth: 2020 Vision”
  
NOVEMBER/DECEMBER 201411/1/2014Yes
90% of respondents discover a show from an in-person recommendation, closely followed by TV promos and word of mouth online or via social media.
12/17/2014
 VMN Consumer Insights SEPTOCT.pdfViacom’s “TV Here, There, (Not Quite) Everywhere”; MTV’s “Millennials Now”
  
SEPTEMBER/OCTOBER 20149/1/2014Yes
Since they began using TV Everywhere apps and sites, 64% of respondents report watching more TV overall. This finding is even stronger among Millennials, with 72% watching more TV.
12/12/2014
 VMN Consumer Insights JULYAUGUST.pdfViacom Music Group’s “Music Experience”; Nickelodeon's “The State of Kids and Gaming”
  
JULY/AUGUST 20147/1/2014Yes
83% of music fans say discovering new music is passive – it usually just finds them
9/11/2014
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Strategic Insights & Research​

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