MTV Networks International’s global HIV and AIDS prevention campaign, Staying Alive, educates young people and empowers them to stay protected.  This Emmy® Award–winning campaign, which is a partnership between MTV Networks International, Family Health International, the Kaiser Family Foundation, UNAIDS and UNFPA, features documentaries, public service announcements, youth forums and multilingual Web content. The Staying Alive Foundation awards small grants to young people around the world fighting HIV on the frontlines of the epidemic. 

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The campaign will draw on the energy and creativity of youth to make innovation a hallmark of its identity. It will produce new, entertaining, action-orientated content that is available in the multi-media world accessed by them.

mtvU, in partnership with The Jed Foundation, has launched Half of Us, a campaign to reduce the suicide rate of college students and fight the stigma of mental health on college campuses.  Through Half of Us, students can learn about the warning signs, find help on their campus and connect with other students around the country. Half of Us reaches students on-air, online and on campus, offering a variety of ways to get help, help other students or get involved in the community.

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More than 2.5 million people have been displaced by the crisis in Sudan. mtvU’s Sudan Campaign offers an online resource providing activists with political and humanitarian ways to get involved, along with news updates and background information on the crisis.   Students can also check out “Darfur is Dying,” a viral video game designed to raise awareness of the refugee experience. During this narrative-based simulation, users are presented with several opportunities to take real-world action to help stop the genocide in Darfur.

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Launched in 2003, Nickelodeon’s Let’s Just Play campaign is designed to empower kids to engage in active, healthy and fun play.  And with the national childhood obesity rate at all-time highs, Nickelodeon knows that there’s no time to waste. By going into communities, schools and homes, Nickelodeon is giving kids information about why being active is important and how they can get started. In fact, the network devotes 10 percent of its non-programmed airtime to encouraging kids to turn off the TV and play.

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Through this initiative, hundreds of employees devote their lunch hours, evenings and weekends to participate in projects in the local community. From one-day tree plantings to our year-round "Friday Readers" with students from Paramount's adopted elementary school, employees work to enhance and enrich the quality of life for organizations and individuals who share our local community.

think MTV has partnered with nearly 40 domestic and international organizations, providing a vibrant community where young men and women can get involved with issues that are important to them, like education, sexual health, discrimination, the environment and natural disasters, politics and global affairs.  On think.mtv.com, activists can find resources, news and information about a diverse range of initiatives.

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Aimed at ending global warming and over-consumption, Break the Addiction targets a new generation of environmental activists.  Launched on Earth Day 2006, this year-long initiative works with the largest environmental organizations in the country, educating young people on the 12 steps of breaking this addiction and encouraging them to take responsibility for the world they live in.

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TV Land and Nick at Nite are bringing families to the table in an effort to help them share meals and much more. The pro-social campaign, Family Table, helps raise awareness about the benefits of reconnecting at the dinner table. Online, parents can find tips such as conversation starters, fun ways to set the table and a message board where families can share ideas about mealtimes. Family Table is committed to helping parents understand the importance of how eating together on a regular basis can influence their kids’ lives more than anything else they do. 

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VH1 has joined forces with The Global Fund to Fight AIDS, Tuberculosis and Malaria.  Founded in 2002, The Global Fund helps finance the fight against these diseases with an incredible 98 percent of funds going directly to lifesaving programs around the world. VH1 has stepped up to the cause and partnered with the organization, creating a series of provocative awareness spots designed to inspire action in the fight against global AIDS. These spots are part of a larger campaign including online resources and programming focused on educating viewers about the severity of this global pandemic.

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Rock Autism is designed to build awareness and educate viewers about autism, with the goal of making a measurable impact in this field.   VH1 Classic is committed to increasing public perception for this cause through a call-to-action awareness campaign. The initiative will utilize on-air and off-air marketing, such as promos, fundraisers and stunts, as well as unique channel resources (such as artists, music and brand influence).

By taping the program, teachers can keep the shows and use them at the point and time that most appropriately fits into their curriculum. The music programming featured for VH1 Music Studio is based on a multitude of concepts that can reinforce the National Music Standards and integrate music with other subject areas. 

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VH1 is dedicated to restoring instrumental music education and participation in America’s public schools through its VH1 Save The Music Foundation.  The Foundation raises awareness about the importance of music as a part of each student’s complete education. Since 1997, the VH1 Save The Music Foundation has impacted the lives of more than 800,000 public school children in more than 1,400 schools in 80 communities, by providing more than $34 million worth of new musical instruments. 

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in the battle against the disease, which is a leading killer of children in Africa. As part of the partnership, VH1 produced a PSA for the group, which airs on VH1, VH1 Classic, VH1 Soul and VH1.com.

 

 

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Mercy Corps, with broad experience in disaster response, responding to relief efforts after 9/11 attacks and the Indian Ocean tsunami, have focused their efforts in the Gulf on emergency relief, pyschological programs, community revitalization, and overall economic recovery for the region.

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Working together, Get Schooled applies the power of Viacom’s diverse brands from BET Networks, MTV Networks and Paramount Pictures to raise awareness among relevant stakeholders and communities about the challenges facing America’s public education system. Get Schooled is dedicated to identifying sustainable and effective approaches that will increase high school and college graduation rates, improve postsecondary readiness and promote the fundamental importance of education.

 

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By providing financial contributions and producing a series of Dream Concerts to raise funds and awareness, Viacom wants to honor Dr. King's lifelong commitment to equality and non-violence, and to ensure that his message continues to inspire and influence future generations.

 

 

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We support many charitable organizations, including Dress for Success, Goodwill Industries, Junior Achievement of New York, Food Bank of New York, and The American Heart Association, among others. We are also major corporate sponsors of the AIDS Walk New York and the Making Strides Against Breast Cancer Walk. In addition to walking with team Viacom/MTVN, employees support the causes by participating in fundraising events such as online auctions, coin drives and book sales.