Launched in 2003, the BET Foundation is devoted to promoting healthy eating and lifestyle habits to reduce the prevalence of obesity and related cardiovascular diseases among African Americans. Through its national campaign, A Healthy BET, BET Foundation disseminates health promotion messages through celebrity PSAs, programming vignettes, community programs on nutrition, fitness and cardiovascular diseases, journal and brochure publications, a toll-free information line and a dedicated website. Signature initiatives of the BET Foundation include the national fitness challenge, summer camp for overweight girls 10–12 years old and women’s health symposia and forums.


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CMT One Country motivates its viewers to get involved in their community. This initiative highlights local heroes as well as non-profit organizations taking action around the country through on-air special events and grassroots efforts.  The initiative’s new campaign, The Power of One, helps audiences realize the power one person can have and gives them the tools to make a difference by connecting them with volunteer opportunities in their community. The Power of One hopes to inspire 1 million volunteers over the next year.

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COMEDY CENTRAL invites aspiring comedy writers of color to participate in the COMEDY CENTRAL Summer School Program. Participants in this internship program receive hands-on experience in a variety of departments, make invaluable industry contacts and hone their writing skills while working side-by-side with some of the best in the comedy business, including the award-winning staffs of The Daily Show and The Colbert Report.

COMEDY CENTRAL’s pro-social Address the Mess campaign is committed to raising awareness around environmental issues on a personal, local and national level.  The initiative focuses on issues such as e-ware recycling, proper waste disposal and fossil fuel emissions, to bring more attention to this global crisis. COMEDY CENTRAL also partners with experts like the Natural Resources Defense Council to educate and provide our audience with real, tactical ways to take action.

The MTV Europe Foundation seeks to educate MTV’s youth audience on key social and human rights issues facing them and their peers. The initiative also hopes to inspire them to action and to support organizations working to effect positive change.  The Foundation is a registered U.K. charity that is closely connected to, but legally independent from, MTV Networks Europe.

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The goal of MTV Europe Foundation's multiplatform campaign, MTV EXIT, is to raise awareness and increase prevention of the trafficking of people in Europe for sexual or other exploitation.  This issue is particularly crucial for MTV’s youth audience, who are the most vulnerable and most targeted age group.

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In this initiative MTV Latin America documents the proposals and solutions that several young people have offered to social problems directly affecting their communities. www.mtvagentesdecambio.com

Channel The Change: DARFUR was created to provide its audience links to resources across MTV Networks and its partner organizations, where one can learn more about the genocide in Darfur and find out how to help bring it to an end.

 

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MTV Networks International’s global HIV and AIDS prevention campaign, Staying Alive, educates young people and empowers them to stay protected.  This Emmy® Award–winning campaign, which is a partnership between MTV Networks International, Family Health International, the Kaiser Family Foundation, UNAIDS and UNFPA, features documentaries, public service announcements, youth forums and multilingual Web content. The Staying Alive Foundation awards small grants to young people around the world fighting HIV on the frontlines of the epidemic. 

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MTV GRITA is MTVN Latin America’s pro-social campaign designed to motivate young people to express themselves and take action on topics that are important to them, including sexual health, citizen participation and global warming.  MTV GRITA also offers grant opportunities, grassroots events and surveys.

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The campaign will draw on the energy and creativity of youth to make innovation a hallmark of its identity. It will produce new, entertaining, action-orientated content that is available in the multi-media world accessed by them.

mtvU, in partnership with The Jed Foundation, has launched Half of Us, a campaign to reduce the suicide rate of college students and fight the stigma of mental health on college campuses.  Through Half of Us, students can learn about the warning signs, find help on their campus and connect with other students around the country. Half of Us reaches students on-air, online and on campus, offering a variety of ways to get help, help other students or get involved in the community.

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More than 2.5 million people have been displaced by the crisis in Sudan. mtvU’s Sudan Campaign offers an online resource providing activists with political and humanitarian ways to get involved, along with news updates and background information on the crisis.   Students can also check out “Darfur is Dying,” a viral video game designed to raise awareness of the refugee experience. During this narrative-based simulation, users are presented with several opportunities to take real-world action to help stop the genocide in Darfur.

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Launched in 2003, Nickelodeon’s Let’s Just Play campaign is designed to empower kids to engage in active, healthy and fun play.  And with the national childhood obesity rate at all-time highs, Nickelodeon knows that there’s no time to waste. By going into communities, schools and homes, Nickelodeon is giving kids information about why being active is important and how they can get started. In fact, the network devotes 10 percent of its non-programmed airtime to encouraging kids to turn off the TV and play.

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Noggin believes in the importance of supporting and building early literacy skills in kids. That’s why they’re committed to generating 1,000,000 books for kids in need.  In collaboration with First Book, Noggin’s Get Ready To Read campaign will reach audiences on TV and online, educating families on the importance of having books in the home and reading on a regular basis. So far, the campaign has raised more than 420,000 books for kids who need them most.

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Through this initiative, hundreds of employees devote their lunch hours, evenings and weekends to participate in projects in the local community. From one-day tree plantings to our year-round "Friday Readers" with students from Paramount's adopted elementary school, employees work to enhance and enrich the quality of life for organizations and individuals who share our local community.

Spike’s pro-social campaign, True Dads, is designed to get fathers actively engaged in their kids’ lives.  Working in tandem with the brand’s tagline, Get More Action, this campaign shows the importance of dads’ taking a more active parenting role. SpikeTV.com will also host an online competition for dads and their kids to produce videos and essays that celebrate fatherhood. This multi-faceted public affairs campaign reaches audiences on-air, online and through grassroots efforts in local communities.

think MTV has partnered with nearly 40 domestic and international organizations, providing a vibrant community where young men and women can get involved with issues that are important to them, like education, sexual health, discrimination, the environment and natural disasters, politics and global affairs.  On think.mtv.com, activists can find resources, news and information about a diverse range of initiatives.

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Aimed at ending global warming and over-consumption, Break the Addiction targets a new generation of environmental activists.  Launched on Earth Day 2006, this year-long initiative works with the largest environmental organizations in the country, educating young people on the 12 steps of breaking this addiction and encouraging them to take responsibility for the world they live in.

Break the Addiction at

TV Land and Nick at Nite are bringing families to the table in an effort to help them share meals and much more. The pro-social campaign, Family Table, helps raise awareness about the benefits of reconnecting at the dinner table. Online, parents can find tips such as conversation starters, fun ways to set the table and a message board where families can share ideas about mealtimes. Family Table is committed to helping parents understand the importance of how eating together on a regular basis can influence their kids’ lives more than anything else they do. 

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VH1 has joined forces with The Global Fund to Fight AIDS, Tuberculosis and Malaria.  Founded in 2002, The Global Fund helps finance the fight against these diseases with an incredible 98 percent of funds going directly to lifesaving programs around the world. VH1 has stepped up to the cause and partnered with the organization, creating a series of provocative awareness spots designed to inspire action in the fight against global AIDS. These spots are part of a larger campaign including online resources and programming focused on educating viewers about the severity of this global pandemic.

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Rock Autism is designed to build awareness and educate viewers about autism, with the goal of making a measurable impact in this field.   VH1 Classic is committed to increasing public perception for this cause through a call-to-action awareness campaign. The initiative will utilize on-air and off-air marketing, such as promos, fundraisers and stunts, as well as unique channel resources (such as artists, music and brand influence).

By taping the program, teachers can keep the shows and use them at the point and time that most appropriately fits into their curriculum. The music programming featured for VH1 Music Studio is based on a multitude of concepts that can reinforce the National Music Standards and integrate music with other subject areas. 

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VH1 is dedicated to restoring instrumental music education and participation in America’s public schools through its VH1 Save The Music Foundation.  The Foundation raises awareness about the importance of music as a part of each student’s complete education. Since 1997, the VH1 Save The Music Foundation has impacted the lives of more than 800,000 public school children in more than 1,400 schools in 80 communities, by providing more than $34 million worth of new musical instruments. 

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in the battle against the disease, which is a leading killer of children in Africa. As part of the partnership, VH1 produced a PSA for the group, which airs on VH1, VH1 Classic, VH1 Soul and VH1.com.

 

 

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Mercy Corps, with broad experience in disaster response, responding to relief efforts after 9/11 attacks and the Indian Ocean tsunami, have focused their efforts in the Gulf on emergency relief, pyschological programs, community revitalization, and overall economic recovery for the region.

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By providing financial contributions and producing a series of Dream Concerts to raise funds and awareness, Viacom wants to honor Dr. King's lifelong commitment to equality and non-violence, and to ensure that his message continues to inspire and influence future generations.

 

 

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We support many charitable organizations, including Dress for Success, Goodwill Industries, Junior Achievement of New York, Food Bank of New York, and The American Heart Association, among others. We are also major corporate sponsors of the AIDS Walk New York and the Making Strides Against Breast Cancer Walk. In addition to walking with team Viacom/MTVN, employees support the causes by participating in fundraising events such as online auctions, coin drives and book sales.