24-hour entertainment network serving lovers of music

Targeting African Americans and MULTICULTURAL ADULTS AGES 18–54

Reaching MORE THAN 50 million households in the U.S.


BET Her is a 24-hour music and entertainment channel that reflects the lifestyle and sophistication of today’s African-American and multicultural adult viewer.  With a finger on the pulse of an ever-changing beat, its compelling music content fuses Soul, R&B, Neo-Soul, Hip Hop, Reggae, Gospel, Jazz, Old School, New School and everything in between with today’s hottest artists. It is a unique mix of music, culture and lifestyle programming that embodies the lives, tastes and aspirations of the Centric viewer.

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