Brands BET

www.bet.com

www.betpressroom.com


the preeminent entertainment brand serving african-americans and consumers of black culture globally


Targeting African Americans ages 18–49


Reaching more than 91 million homes in the U.S., Canada, the Caribbean, the u.k. and sub-Saharan Africa

we got you!

BET is the primary channel of BET Networks, the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. BET reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks;  BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; and BET Event Productions, a full-scale event management and production company with festivals and live events spanning the globe. BET operates in the United Kingdom and oversees the extension of BET network programming for global distribution.

BET’s keen understanding and deep relationship with its audience has helped cultivate innovative groundbreaking programming including, The Game, Let’s Stay Together, Real Husbands of Hollywood and Sunday Best, as well as must-watch original series including Being Mary Jane, Burns BBQ and T.D. Jakes Presents: Mind, Body & Soul. BET is more than just television to the African-American community: it is family.

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